David Welch


Novelty and complexity budgets

What the best game designers can teach us about limiting the unfamiliar and complex in our work.

English is made of Saxon words and Latin words. Here’s how to use them.

What great writers teach us about using English.

Why do we like cartoon and animal characters so much?

The science and theory behind the appeal.

3 enduring lessons from the writer of The Princess Bride

William Goldman’s wisdom is timeless.